Frequently asked questions

As soon as your usual jeans start to feel tight, you’re ready for a pair of ILOUITY jeans. The stretch and adjustable fit mean one pair goes the whole way with you.

We generally recommend ordering your usual size. If you are normally between sizes, we suggest going with the bigger size. Some styles run big and some run small, so please read the product description for specific information.

If you have a curvier silhouette, many of our customers love the 03 Wide Fit. With its stretch and flattering drape through the leg, it comfortably complements curves.

If you’re interested in our 04 Boyfriend Fit, keep in mind that it’s made from 100% cotton with no stretch, so you may notice a larger gap at the back of the waist. The denim will also soften and give a little with wear, so we recommend choosing your usual size rather than sizing up, as the jeans may become too loose around the waist over time.

Yes. Our designs are made to feel like “normal jeans” early on.

Yes, sign up for restock notifications directly on the product page. If you’re having trouble, email us and we’ll help manually.

You’re welcome to try our garments in our Stockholm store on Regeringsgatan 52. Otherwise, all products are available online worldwide.

Yes. The jersey panel is soft and stretchy, designed to support without squeezing. Many moms find it more comfortable than a regular waistband.

Our jersey bands are made with soft, breathable fabric that reduces irritation. We avoid rough seams or elastics against the skin.

Note: if you wear your jeans on freshly lotioned skin, the jersey can pick up stains from the lotion, but these come off in the wash.

Absolutely. Our jeans and basics are designed to be worn long after you stop needing them. Many customers keep wearing them for months, thanks to the stretch that adapts as your fit changes.

Yes, many of our jersey basics and wrap styles are made for it: soft, stretchy and easy to pull down or wrap open.

As long as you like. Our philosophy is longevity: these pieces are meant to last, so you can keep wearing them as part of your everyday wardrobe.

Please see our denim care guide. In general, wash less, spot-clean when possible, and wash inside out on cold when needed. Hang to dry.

Our denim is crafted from organic cotton blends, with recycled polyester and elastane for stretch. Our jersey pieces are made from organic and recycled materials, chosen for softness, stretch and longevity.

No, our denim is high quality and designed to hold its shape, wear after wear.

Yes. With proper care, our jeans are built to last. Many customers wear the same pair for years, every time they need them.

After ordering, you’ll receive a confirmation email, followed by a shipping confirmation with tracking details. Delivery times depend on your location and the shipping method chosen. See Shipping & Delivery for details.

Yes, as long as it hasn’t shipped yet. Email us at hello@ilouitystore.com. If your order has already left our warehouse, you can return it once it arrives.

You have 14 days to return items. Register your return here and a return label will be sent to your inbox. Read our full returns policy.

We don’t offer direct exchanges. Please return your item and place a new order in the size or color you prefer.

Just email us at hello@ilouitystore.com and we’ll help you out.

Email hello@ilouitystore.com with your order number and photos of the issue. We’ll make it right.

Our jeans are made in Turkey and our jersey basics in Portugal, at certified factories with strong social and environmental standards. We produce our bras in Italy. All factories are family owned, with high working standards and the latest production technology to minimize waste.

GOTS, OEKO-TEX, SWAN, BSCI, OCS, GRS, EU Ecolabel and Fair Wear, among others.

Yes! We work with ShopMy. Reach out at hello@ilouitystore.com with “Affiliates” or “Partnership” in the subject line.